The other day I was talking to a guy at the health club I
just joined. (Never had time when I was working for someone
else.) We started talking about our personal trainers. If
you aren't familiar with the term, these are fitness experts
who are educated to design work-out routines based on an
individuals strengths, needs and goals.
Anyway, Rick said something that struck me right between
the eyes. "I got so confused reading all the books and
fitness magazines. Everyone has a different opinion of what
works the best. I finally figured if I was going to work
out, I might as well pick one expert, listen to them and
follow their program."
Later, as I was driving my sore body home, I thought
about how appropriate Rick's comment was to Internet
Marketing. Everyone's an expert. (Even people who have yet
to sell their first eBook.) And there are a million
programs, books, secrets, techniques and tactics that will
work for you.
The problem is, you can easily fall into what my favorite
business school professor called, "Analysis Paralysis".
That's where a lot of people are stuck. They keep reading,
and it gets in the way of actually doing something.
***** I was guilty *****
I was guilty of this, too. I must have bought several
hundred dollars worth of books and courses before I found
what worked for me.
Fortunately, the expert I decided to follow was, in
hindsight, an excellent choice. And by following his advice
and listening to his ideas, I have built up a couple of
successful income streams.
My point isn't that my "guru" is the right one for
everyone. The point is to pick one or maybe a couple of
people you really respect, and model them. Of course, make
sure they are actually successful in their own businesses
first. But when you find someone you respect and whose style
you like, listen to their advice and follow what they
recommend in their writings.
***** Save Your Brain *****
Following this strategy can save lots of brain
cells that you would spend switching strategies and tactics.
It avoids confusion and gives you a good point of reference
from which to work.
You don't have to keep reading and searching for the
latest eBooks. Assume your guru knows the latest tactics and
will advise you of how well they work.
I'm not saying you never look at another eBook or eZine
again, it's just that you have one primary star you follow,
it's that much easier to find your way.
Resource Box: Jeff Mulligan has an MBA and 20+
years of marketing experience as an ad agency Senior VP and
VP Marketing for two software companies. Jeff owns CBmall, a
site that provides 15 different ways for ClickBank
affiliates to earn income on thousands of ClickBank InfoProducts.
http://www.cbmall.com/info
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